a The Transit Lounge: Happy Honda

Back in the Day: I had a quarter life crisis, headed to Osaka, Japan for the unknown–only to discover that a passport plane ride are not necessarily a ticket to escape. Some Years Later: Settled back in Oz, the man of my dreams ended up in Tokyo for work–which is how a passport and plane ride showed me home is where the heart is. And Now: Well as luck would have it, we are about to embark on Japan Mark 3, with a baby in tow and another on the way...

Tuesday, June 15

Happy Honda


Keisuke Honda is the new national hero of Japan, after scoring in last night's first round match of the FIFA World Cup to take Japan to a 1-0 win over Cameroon. It's also Japan's first World Cup win on foreign soil. I bet Honda will become even bigger than Kosuke Kitajima, breast stroker who won gold at the '04 and '08 Olympics.

I have said it before - Japan love a mascot. And they also love a national hero. It's only 7am here in Tokyo now, but I can bet by the time I have had my mid-morning coffee, Honda's face will be plastered all over buses, and he will endorsing some sort of energy drink or men's face cream. I can see it now. Some DHC ad saying "Kick goals with DHC and kill those wrinkles forever", claining that their special blend of wrinkle killing ingredients helped give Honda the killer edge over his opponents...

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